Hey there! I’m Alexsis Nichole, and I’ve had the pleasure of diving deep into digital marketing through my work with nonprofits and various roles at companies like Tucows, Inc. and Cultural Vistas. From my experience, here are five common digital marketing mistakes nonprofits often make, and how to avoid them!

Discover how my experience at Ting Internet transformed my B2B SEO copywriting skills. Learn about keyword strategies, crafting valuable content, and building connections in the B2B world.

I have a nasty habit of expecting more out of unknown situations than is actually possible. In an effort to temper that habit, I’m going to list some of the things I expect to get out of this program at Georgetown University. I’ll blog so much about it so I’m sure we can see if my expectations were on or off point.

It has been more than a month since I’ve started my freelance writing–more like marketing but we will get to that later–career and holy shit has this been a ride. My expectations, and wallet, were prepared for the 2-3 months of uncertainty that are commonplace when you are just starting out. Then the COVID-19 pandemic became more of a daily reality than anyone expected.

Today’s B2B industry practices are increasingly focused on the online experience potential clients may have when interacting with a company’s website or marketing materials. Twenty years ago, only the largest businesses had a website and a robust online marketing strategy. But despite how common these practices are, many small businesses make small mistakes that, if fixed, could make a big difference in converting casual website visitors into paying clients. Here are some common mistakes to look out for and improve your digital marketing strategy.

Making the shift from the 9-5 rat race to the unpredictable world of freelancing is daunting even for the most prepared and organized person. The internal struggles about your decision are compounded by the reality of preparing for your new gig. Fortunately, I’ve done the grunt work needed to successfully make this transition into freelancing and get supplies for my home office for the low. Here are some things to keep in mind.

Born with a round nose, kinky hair and medium to light skin, I, as well as most of my family members, am the epitome of what a stereotypical black girl looks like. There’s nothing exotic about me and in a world where black beauty is still praised in the context of Halle Berrys, Alicia Keyses and Lupita Nyongos, it still is taking me some time to understand where I fit in this spectrum.

The landscapes of certain neighborhoods in the US are constantly changing as developers invest in an impoverished area, allowing those with cash-to-spare to move in, while those scratching for pennies are forced out. I, however, do not have a solid stance on whether gentrification is more beneficial or harmful to communities. And here is my personal story that details the source of my conflict.

Discussing race and culture comically is not a bad thing. In fact, it could be argued that shows like “A Different World” and “The Cosby Show” failed to show the humanity of its characters within their racial identifiers, lacking proof that black culture has influenced their behavior and their successes at all.